The Habit Burger Grill, the casual eatery that arrived on the fast-food scene in Santa Barbara in 1969, is expected to open its latest location in Hermosa Beach by the end of March.
The Hermosa Beach store, 719 Pier Ave., will join nearly 270 locations in 13 states. Other South Bay restaurants include Torrance, El Segundo and Rolling Hills.
The burger joint moved its headquarters to Irvine in 2009, the same time Russell Bendel, its chief executive officer, came on board.
The Habit Burger Grill was recently acquired by Taco Bell’s parent company, Yum Brands, for approximately $375 million — at $14 a share.
The Habit and Yum Brands, based in Louisville, Kentucky, made a joint announcement of the acquisition on Jan. 6.
Yum Brands also owns KFC, Pizza Hut and WingStreet.
The Habit chain is known for its grilled hamburgers. But it also has unique items on the menu, including sweet potato fries, tempura green beans and, as an alternative to carbonated soft drinks, peach-ginger-nectar juice. It recently began serving sauteed Brussels sprouts for a limited time.
The Habit will replace the Hermosa Beach Fish Shop, which closed in October.
Staff writer Fielding Buck contributed to this report.
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January 20, 2020 at 11:00PM
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The Habit Burger Grill is set to open in Hermosa Beach in March - The Daily Breeze
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