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Veggie Grill opened its first New York City location Friday at 12 W. 23rd St., in the Flatiron District. As Veggie Grill's 37th location, this marks the company's entrance into the New York market, as well as continues the brand’s East Coast expansion, according to a company press release.
"We are thrilled to bring 100% plant-based handcrafted food to New Yorkers that share our belief around making food matter more," CEO Steve Heeley said in the release. "We can't wait to share our chef-inspired dishes with this great city as we continue our east coast expansion delivering affordable and delicious plant-based meals to conscious consumers."
Veggie Grill NYC's 2,000-square-foot space includes a variety of seating, from intimate or solo to a communal table where guests can gather and connect. Kiosks are also available for ordering, according to the release.
Veggie Grill has 37 locations in California, Oregon, Washington, Illinois, Massachusetts and New York City.
Topics: Franchising & Growth
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